Purpose will be central to rebuilding brands, post-Covid – Marketing Week

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I have over the last few weeks been asked to take part in a number of events focusing on the post-Covid world. While I...

Apple is now a $2 trillion company – The Verge

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Apple has become the first US company to hit a market cap of $2 trillion. It’s an arbitrary milestone but a significant one all...

How Gymshark Became A $1.3 Billion Brand, And What We Can...

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Sports apparel brand Gymshark has just hit a $1.3 billion valuation after securing investment from General Atlantic. The company, started by Birmingham U.K.-born Ben Francis in...

Ben & Jerry’s Goes Political In ‘Unfudge Our Future’ Campaign –...

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Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The...

Postponed college football season would leave billions in ad revenue up...

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The college football season is on the brink and that means billions of ad revenue could be unclaimed as sports are upended due to the coronavirus...

Apple’s Ad Network Gets ‘Preferential Access To Users’ Data’ vs Facebook,...

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Is Apple playing fair? Apple looks to be giving its own ad network a leg up on competitors with customer data that other ad networks...